On November 7, 2025, at 8:55 AM in Classroom 219, the School of Art and Design hosted a postgraduate academic seminar chaired by Associate Professor Zhong Yu. Titled "Inheritance, Transformation, Growth: Innovative Practices and Sustainable Pathways for Shanghai-style Culture in the Digital Age," the seminar included fourteen postgraduate students specializing in Digital Media and Image Digitization.
The seminar primarily explored how cultural resources centered in Shanghai can achieve value rediscovery and recreation through systematic research and innovative design in the context of the digital and intelligent era. It emphasized that design should not only focus on the protection and inheritance of culture itself but also pay attention to its functional transformation, emotional connection, and communication effectiveness in contemporary society, providing diverse ideas and practical pathways for the sustainable development of local culture.
The report brought together the research findings from the Digital Humanities Innovation Thinking and Design course by multiple students, focusing on the digital innovation and revitalization practices of Shanghai's regional culture. The research content covered various topics, including the trendy transformation of time-honored brands, the integration of historical architecture with art therapy, the gamification of agricultural civilization and paper-cutting aesthetics, immersive sports interactions in public spaces, and the digital inheritance of intangible cultural heritage projects such as Lu's Xinyi Quan and Dongpo culture. Each project was based on the梳理 and extraction of cultural contexts, utilizing technological means such as AR, virtual interaction, and real-time data. Through strategies like design tuning, color analysis, and cultural translation, the projects promoted the reinterpretation and value重塑 of traditional culture in a contemporary context, achieving a multidimensional integration of cultural preservation, spatial function optimization, and public participation.
Through the discussions during the seminar, the participating faculty and students unanimously agreed that in the face of rapidly evolving technology, design researchers should actively trace back the historical context of design as a foundation for anticipating disciplinary trends. This approach not only serves to learn from history and draw wisdom from cultural perspectives but also empowers the systematic resolution of complex social issues, responding to the challenges of the times with creative design and expanding the horizons and boundaries of research.